Do you want to start a new online project ? Then at first you have to manage a domain name. You have two option here, first option is to buy an available domain and second option is to buy an existing domain from its current owner. But before buying an existing domain you should check it properly. Because an existing domain might have been penalized by Google in the past, and
this could be disastrous for your project.
Matt Cutts publish a video some time ago covering the steps you can go through to prevent the problem.
1. Search on Google for ‘site:domain.com’
This search query will basically ask Google to list all the indexed
pages from a certain domain name. If no results are returned, be
worried, because it means the domain is not indexed by Google. Usually
this is a result of a ban or a heavy penalty in the past. Sometimes
parked domains will not be indexed, so those could be an exception.
2. Search on Google for ‘domain.com’
With this second query you’ll basically be looking for people talking
about your domain, specifically in a bad way. For instance, you want to
make sure that in the past people didn’t complain about receiving spam
from the domain or about being scammed by something that was being sold
there.
3. Check what Internet.org says about it
The Internet Archives allow you to see the history of any website.
You’ll be able to see what content was hosted on the domain over the
past years, and this should tell you is there ever was anything
questionable there.
4. Check Google Webmaster Tools
You can ask the buy to give you access to the Webmaster Tools account
of the domain. This will allow you to see if there are any warnings or
penalties.
You can view the full video here :
Source: www.dailyblogtips.com